Features

• Spanning 25 Years: IDEA and Fitness Industry Milestones 1982-2007
• Fitness and Wellness Intertwine: A Major Industry Rises
  By Shirley Archer, JD, MA
  What direction is the industry taking? And how can fitness professionals position themselves to take advantage of the emerging opportunities?
• IDEA Fitness Industry Compensation Survey 2006
  By Jim Gavin, PhD
  This biennial portrait of wages and benefits in the fitness industry shows a largely positive picture and affords a number of insights.
• Creating Members for Life
  By Jackie Camborde
  Increase retention by connecting with members and fostering a sense of community.
• Meeting the Chain Challenge
  By Brittany Agro, MS
  Here are 7 key strategies that small, independently owned fitness facilities can employ when competing with health club chains.
• Culture, Community & Commitment
  By Alexandra Williams, MA
  Group fitness has made an impact that reaches far beyond the studio walls.
• Transforming Lives
  Story and photos by Kaye Kittrell
  Images from the work of one personal fitness trainer show the raw power of possibility.
• Making Promises You Can Keep
  By Jeff Bensky, PhD
  Stop settling for incremental changes in your business model, and use concepts from the experience economy to create lasting, authentic transformation.
• 2007 IDEA Fitness Programs & Equipment Survey
  By Jan Schroeder, PhD, and Karlie Friesen
  Influencing & inspiring exercisers with creativity.
• Conquering a Negative Mood
  By April Durrett
  Having a bad day? Learn how positive thinking—and other mindful strategies—can help.
• 2007 IDEA Health & Fitness Awards Finalists
  Creating a healthy world
• Introducing the Personal Trainer Institute®
  By Mary Monroe
  Welcome to a brand-new kind of educational forum for success-minded trainers—with more in-depth education, extended sessions, smaller classes, fewer distractions and a personalized environment for highly focused, hands-on learning.

Nutrition

• Food for Thought
  By Diane Lofshult

In Every Issue

• Fitness Forum  
• Warm-Up
  Make the Connection
• Your Membership
• Making News
• Product Showcase
• Fitness Handout
  Pilates and Pregnancy
• IDEA Icons and Innovators
  Kathy Smith

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