People love boot camp classes! Furthermore, they provide trainers with the perfect opportunity to maximize their time and profitability. There are many ways to conduct boot camp programs and see a great return on investment. We’ll examine the business of boot camps, marketing, recruiting, retention, safety issues, equipment needs and specific protocols, AND conclude with a real boot camp class! Whether you lead boot camps now or are just getting started, you’ll get plenty of fresh ideas for running a successful program.