Every good business person knows that to attract clients it is necessary to project an image of professionalism and trust. However, your business image isn't just defined by your personal appearance. All aspects of your business, from marketing materials to customer service to accoutrements, reflect who you are. Learn what elements are critical to projecting a successful business image. CEC: ACE 0.2 NASM CGT 0.2 NASM CPT 0.2 AFAA 2.0 NSCA-CSCS 0 NSCA-CPT 0 AEA 1

As the fitness industry evolves, more trainers are breaking away from the safety net of being employed and venturing out into the world of entrepreneurship. Making the decision to go out on your own is the easy part! From developing a solid business plan to creating a successful marketing strategy and brand, there is much to learn. If you are ready for the challenge, this workshop will introduce the nuts and bolts of running your own business. CEC: ACE 0.2 NASM CGT 0.2 NASM CPT 0.2 AFAA 2.0 NSCA-CSCS 0 NSCA-CPT 0 AEA 1

Learn how to create a lucrative business without having to pay rent, studio fees or purchase expensive equipment. Mobile fitness training is being overlooked and underutilized. We'll discuss how the in-home client differs from the gym client, business startup, effective marketing tactics, liability issues and much more. CEC: ACE 0.1 NASM CGT 0 NASM CPT 0.2 AFAA 2.0 NSCA-CSCS 0 NSCA-CPT 0 AEA 1

To be an educator is a true gift. But is it a natural-born talent or a learned behavior? In truth, it's probably a little bit of both. See how communication, motivation, continuing education and life experience all play key roles in being a successful educator in the ever-changing fitness industry. Explore the principal stages of learning, discover teaching strategies for diverse situations and identify solutions for obstacles that you might encounter. CEC: ACE 0.2