Every good business person knows that to attract clients it is necessary to project an image of professionalism and trust. However, your business image isn't just defined by your personal appearance. All aspects of your business, from marketing materials to customer service to accoutrements, reflect who you are. Learn what elements are critical to projecting a successful business image. CEC: ACE 0.2 NASM CGT 0.2 NASM CPT 0.2 AFAA 2.0 NSCA-CSCS 0 NSCA-CPT 0 AEA 1

This lecture is the all-inclusive review on understanding weight management for women and men. Topics include genetics, hormonal concerns, behavioral approaches, dieting, lifestyle management, exercise, maintenance, the most successful strategies and future research directions. Fitness professionals and personal trainers will learn strategies to implement successful weight management programs. CEC: ACE 0.2 NASM CGT 0.2 NASM CPT 0.2 AFAA 2.0 NSCA-CSCS 0.2 NSCA-CPT 0.2 AEA 1

In an industry where there has been a major shift toward exercise rehabilitation and corrective exercises, many trainers recognize the impact they can have on those who are currently being medically managed. We have to ask ourselves, are we really prepared to work with injured clients? What impact does exercise have on an injured client and how do we know if it is even beneficial? These questions and more will be answered in this session. CEC: ACE 0.2

Fibromyalgia, myofascial pain syndrome, chronic fatigue and arthritis are all diagnoses where the client experiences relentless bouts of pain and disability. We will discuss contributing factors of each condition and how we can develop safe and effective fitness programs for these clients. CEC: ACE 0.2 NASM CGT 0.2 NASM CPT 0.2 AFAA 2.0 NSCA-CSCS 0.2 NSCA-CPT 0.2 AEA 1

Do we really know what our muscles are doing? Emerging research is challenging what we thought we have always known about the way our muscles act in function. This new information has tremendous impact on the strategies trainers should employ as they bring their clients to peak levels of ability and fitness. Learn what your muscles are doing day to day in function and prepare to be surprised at how this might differ from what we have always been taught. CEC: ACE 0.2 NASM CGT 0.2 NASM CPT 0.2 AFAA 2.0 NSCA-CSCS 0.2 NSCA-CPT 0.2 AEA 1

In recent years, there has been some exciting research that tells us more about the brain and how it learns. Discover the six variables of motivation, how to improve your client's retention of information, and the four key components that are critical to providing valuable feedback to your clients. Improve your training skills through the application of brain-based learning techniques to add an essential dimension to your success as a personal trainer. CEC: ACE 0.2 NASM CGT 0.2 NASM CPT 0.2 AFAA 2.0 NSCA-CSCS 0 NSCA-CPT 0.2 AEA 1

As a trainer, you recognize the significance of abdominal strengthening. However, many clients continue to demonstrate instability in the core or complain of back or SI-joint pain with the most well-designed core training programs. In this class, you will be given tools to assess core stability and we'll look at how imbalances in the hips, legs and feet can contribute to instability in the core. Get a leg up on core stability training. CEC: ACE 0.2 NASM CGT 0.2 NASM CPT 0 .2 AFAA 2.0 NSCA-CSCS 0.2 NSCA-CPT 0.2 AEA 1

This original lecture reviews recently published research documenting some unique female training advantages. Gender differences in fat metabolism, muscle fiber changes, muscle strength, muscular endurance, body composition, hormones and other physiological factors are discussed, as well as new information on resistance and aerobic training program designs. If you train female clients, this session is for you. CEC: ACE 0.2 NASM CGT 0.2 NASM CPT 0.2 AFAA 2.0 NSCA-CSCS 0.2 NSCA-CPT 0.2 AEA 1

As the fitness industry evolves, more trainers are breaking away from the safety net of being employed and venturing out into the world of entrepreneurship. Making the decision to go out on your own is the easy part! From developing a solid business plan to creating a successful marketing strategy and brand, there is much to learn. If you are ready for the challenge, this workshop will introduce the nuts and bolts of running your own business. CEC: ACE 0.2 NASM CGT 0.2 NASM CPT 0.2 AFAA 2.0 NSCA-CSCS 0 NSCA-CPT 0 AEA 1

Active people and athletes alike are searching for the next big thing to give them a performance and fitness edge. Forget the supplements and pills, new research reveals that the basics-protein, carbohydrates and fats-may be the top three performance enhancers at all stages of exercise. Learn about the latest research on the effects each of these macronutrients can have before and during exercise, and for recovery. CEC: ACE 0.2 NASM CGT 0.2 NASM CPT 0.2 AFAA 1.5 NSCA-CSCS 0.2 NSCA-CPT 0.2 AEA 1

Learn about the collaboration between the Alliance for a Healthier Generation (a partnership between the American Heart Association and the William J. Clinton Foundation) and IDEA Health & Fitness Association. These two powerful organizations have come together to fight childhood obesity. You'll learn about the work that the Alliance is doing in the schools through the Healthy Schools Program and how you can get involved to help kids in your community. This is IDEA's newest Inspire the World to Fitness(r) initiative and we hope you'll be a part of it! CEC: ACE 0.1 NASM CGT 0 NASM CPT 0 AFAA 1.0 NSCA-CSCS 0 NSCA-CPT 0.1 AEA 1

Group fitness managers are faced with the toughest job in the world ...motivating a group of part-time instructors that may work as few as one hour a week to meet the goals and objectives of the fitness club. Creating a well-functioning TEAM from this group of Individuals (and yes, that's spelled with a CAPITAL I) is extremely challenging. Our time together will be spent exploring strategies for creating and providing incentives for your group that will lead to improved performance both inside and outside the classroom. Discover the difference between feedback and failure, evaluations with meaning, how to create performance action plans, programs for rewarding good behavior and much more! Leave with ideas sure to make your job easier. CEC: ACE 0.1 NASM CGT 0.2 NASM CPT 0 AFAA 2.0 NSCA-CSCS 0 NSCA-CPT 0 AEA 1

Learn how to create a lucrative business without having to pay rent, studio fees or purchase expensive equipment. Mobile fitness training is being overlooked and underutilized. We'll discuss how the in-home client differs from the gym client, business startup, effective marketing tactics, liability issues and much more. CEC: ACE 0.1 NASM CGT 0 NASM CPT 0.2 AFAA 2.0 NSCA-CSCS 0 NSCA-CPT 0 AEA 1

Here is a comprehensive session that explains the detailed physiological and metabolic aspects of fat metabolism. Participants will learn, from a cellular perspective, the major terms of fat metabolism, the hormonal regulation of lipolysis during exercise, the effect of exercise on lipolysis and fat oxidation, the effect of the glycemic index on fat metabolism, recommended intensities for fat loss and strategies to enhance fat metabolism with exercise. A must-attend lecture for ALL fitness professionals who did not take a biochemistry course in school. CEC: ACE 0.2

To be an educator is a true gift. But is it a natural-born talent or a learned behavior? In truth, it's probably a little bit of both. See how communication, motivation, continuing education and life experience all play key roles in being a successful educator in the ever-changing fitness industry. Explore the principal stages of learning, discover teaching strategies for diverse situations and identify solutions for obstacles that you might encounter. CEC: ACE 0.2

The debate continues about stretching prior to activity. In this lecture, we will sift through the research and uncover some misconceptions and oversights that will help us find the truth. If you have heard enough opinions or even read the multiple meta-analyses on this topic and want to better understand the scientific rationale of why you should or should not do stretching before activities, we invite you to join us. CEC: ACE 0.2