The M3 Cycling Foundations training course provides new and experienced instructors with the most essential information on proper bike setup, cycling posture, power application, special drills, class design and more. Join master trainers Suzette O'Byrne and Krista Popowych for a power-packed cycling experience.

In addition, you will have the opportunity to work with the new Keiser M3 Indoor Cycle. With over a decade of research and development, this great new piece of equipment promises a smooth and quiet ride. Most importantly, instructors and participants now have the ability to calculate watts based on power output; plus other great features such as rpm, heart rate, kilocalories, multiple gears and trip distance. The Keiser master trainer team will teach you how to apply this information to create unlimited riding profiles and individualized participant workouts. Experience the new way to ride indoors! CEC: ACE 0.5 AFAA 5.0 NSCA-CSCS 0 NSCA-CPT AEA 4

Do your members use words like "quality" and "value" when describing their experience at your club or studio? What is their overall perception of what your organization has to offer? This full-day preconference for program directors and fitness managers will delve into the special elements that go into creating and running programs that will resonate with your members while enhancing the bottom line. 8:45am-8:55amWelcome Address

9:00am-10:30amHow Valuable is Your Group Exercise Program? (GXD)Bob Esquerre, MAThe impact of group exercise programming on member retention is well documented. Do you know how valuable your program is to your club? Learn how to measure its worth and run it like a profitable business. Make a bigger impact on both revenue and retention through the classes you offer. Strengthen your programming, boost member participation and increase the overall value of group exercise to the business. Run a lean, mean and profitable group X machine!

Managing With Intention (PFTM)Darren JacobsonPurposeful management is critical when working with a team made up of several different personalities. This session will explore five common mistakes managers make when setting goals and interacting with their staff. In addition, we will pinpoint five strategies for identifying risk, effecting change, recruiting with confidence and gaining recognition for staff that is consistent and credible. Managers of all experience levels will walk away with information and tools that can be used right away.

10:40am-11:40amHiring and Training for Customer Service (All MGRS)Shayne Kohn, MSIf you are responsible for hiring and training fitness staff, then you will not want to miss this session! Focus will be placed on basic interviewing techniques that are uniquely designed to find qualified individuals who are customer service oriented. In addition, we will discuss specialized training techniques that can be employed to enhance the customer service skills of your current staff. Finally, managers will see how enhanced customer relations can affect the bottom line and member retention.

11:45am-1:00pmLunch and Speed Networking (All MGRS)Jackie Camborde and Christy TaylorGrab your lunch and let the fun begin! We have a special treat in store for you. You've heard of speed dating? Well, how about speed networking! Let's face it, in today's competitive fitness market, networking skills are critical to your success, yet this is an area in which many lack essential skills. Most of us simply haven't been presented with the right "tools" to network effectively. In this fun, highly-interactive session, you will learn how to make the most of every opportunity you encounter. Join us for this wild, musical chairs approach to networking with confidence!

1:05pm-2:35pmBut I Want It! Making the Most of a Limited Group Exercise Budget (GXD)Shannon FableDo you have a limited fitness budget? So many toys, so little money! Learn simple tips to determine whether or not you really need that new toy. Then look at a fail-proof evaluation process to ensure you won't end up with buyer's remorse. We'll discuss easy ways to justify the need for new equipment (and training!) with business language that your general manager is sure to understand. This lecture is sure to provide you with the tools to make the best decisions possible!

Driving the Bottom Line (PFTM)Darren JacobsonAs program directors, fitness managers and club owners, do we fully understand the role and responsibility of our personal training department and the real impact they can have in our facilities? We will take a look at various business models and the potential impact they can have on the bottom line and on the personal training service center. In addition, we will discuss the advantages and disadvantages of each model and brainstorm ways to bring personal training to the masses. Lastly, we will review critical systems, structures and controls to keep your personal training department moving in the right direction.

2:45pm-4:05pmGroup Fitness Branding-Differentiating Yourself From the Competition (GXD)Carol ScottPerception is everything. How your brand is viewed determines your success, or lack of it. Your brand is an extension of your program. Is it well defined and easily recognizable? Learn how to define and market the essence of your program and discover ways to separate your program from that of your competitors.

Strategic Planning for Personal Training Managers (PFTM)Krista PopowychExcellent programming doesn't just happen. Those managers who take the time and expend the effort in strategic planning will find their programs in demand. Participants will be presented with a 16-week, 10-step plan for program success. In addition, we will discuss how to identify successful endeavors, develop marketing plans that are easy to use, and acquire marketing tools and materials that are effective and inexpensive. This system will take the guesswork out of the "when," "how," and "what ifs" of programming!

4:15pm-5:15pmManaging a Quality-Driven Business or Program (All MGRS)Helen VanderburgWe all know that quality is the name of the game in the service business. However, it isn't as easily achieved as one might think. How is quality defined in our business? Does my program meet and exceed the expectation of quality in the fitness industry? How is it managed? Whether you manage a club, a department, or a very small staff, you will get the tools you need to manage a quality-driven business that will lead to long-term success.

Lunch will be provided.

Earn up to 5 CEC hours. Participants will receive a certificate of completion.

8:00am-9:00amPrenatal Fitness-Myth versus Truth LWhen working with this very special population, it is critical that you have the most accurate information at your fingertips. We'll bring to light the many misconceptions about exercise and pregnancy and help you to differentiate fact from fiction.

9:10am-10:10amThe Trimester Workout WOParticipants will experience a total-body workout that emphasizes movements and modifications for each trimester.

10:20am-11:20amThe Pregnant Athlete LFind out about the upper limits for the athletic pregnant client. Learn where the research differs from the guidelines and how to build safe workouts that will still challenge your client.

11:30am-12:30pmWorking Out With Baby WOThis session will teach you how to include baby in your (or your clients') workouts. The focus will be on strength and flexibility, addressing the many needs of new moms. Note: babies are welcome but not required for this workout.

12:30pm-1:30pmLunch on your own.

1:30pm-2:30pmThe Biomechanics of Motherhood LIt is not uncommon for new moms to experience aches, pains and injuries after giving birth. This is due in part to repetitive stresses and muscular imbalances that most moms are unaware of. Emphasis will be placed on uncovering and understanding the muscular chain reactions that occur after childbirth, as well as teaching clients how to move with precision and purpose.

2:40pm-3:40pmThe Business of Birth LLearn how to build your business with this specialty population. We'll focus on types of businesses, marketing strategies, risks and working with the medical community.

3:40pm-3:55pmClosingEarn up to 4 CEC hours. Participants will receive a certificate of completion.