Managing a team of group fitness instructors or personal trainers can be challenging, to say the least. This preconference offering will delve into the topics that are most common to managers of both groups, as well as provide individual breakout sessions in order for each manager to get information that is specific to the group he/she is currently leading. To enhance the experience, IDEA has arranged a special lunch hour that is designed for networking and just plain fun. You’ll walk away with great ideas to encourage team building and staff networking at home. We invite owners, managers and aspiring directors to take part in this special preconference offering. In addition, IDEA is happy to announce that each participant will receive a CERTIFICATE OF COMPLETION upon the conclusion of this special day. Note: Box lunch provided.

The Nautilus Institute™ has developed a simple way for you to implement circuit training in your club. You will walk through the five diverse 15–30-minute circuit training programs and hear how the Nautilus Institute in-club training will give you the tools to implement a truly successful circuit. Note: This workshop is designed for club owners and program directors only. Repeated as session #266.

This lecture will provide you with some simple recipes for designing and implementing profitable small group fitness programs. We’ll discuss the industry’s latest fitness programs and equipment trends. In addition, you will learn how to incorporate the “FIT-iology” approach to growing your business and profiting from them in more ways than just direct revenue. This session is ideal for group fitness and personal trainers who are looking to expand their offerings to include small group fitness programs.

The Nautilus Institute has developed a simple way for you to implement circuit training in your club. You will walk through the five diverse 15–30-minute circuit training programs and hear how the Nautilus Institute in-club training will give you the tools to implement a truly successful circuit. Note: This workshop is designed for club owners and program directors only. Repeated as session #156.

If you want to expand your reach, or simply diversify, then this session is for you. Let Scott show you how to handle the media. Learn the “ins and outs” of creating television segments that highlight your skills/business, booking engagements and getting published. Plus, learn how to take good photos, create your own brand and land corporate accounts. Opportunities abound. Now is your chance to get the inside scoop!

Golf has become the fastest growing recreational sport in North America. Once a quiet and social game, golf is now a recognized sport that requires players to be highly fit. The time and money spent by amateurs could be better invested if players knew how to train for golf. Learn how to develop, promote and implement a 6-week golf conditioning program. Provide for your present clientele, attract new clients and increase your profits with this custom-designed program.

Teenagers and kids are utilizing personal trainers for sport-specific training more than ever before. The adult market is also growing at an alarming rate, as fitness and sport athletes become more in tune with the benefits of a functional approach to training. Let’s take a look at these trends as a viable business venture, get tips on how you can provide the best service and grow your local sport conditioning market.

Moderator: Kathie Davis, Executive Director of IDEA Health & Fitness AssociationCome join our celebrity panelists for a peek into what they have learned over their many years in the fitness industry. The insights and experiences that they will share will be inspiring and powerful! As part of our 25th anniversary, learn how these legends have been so successful in our field.

Health behavior change unfolds through a series of stages, notably articulated in the Transtheoretical Model (also known as “Stages of Change”). This lecture illustrates how personal trainers and lifestyle coaches can utilize web-based fitness and online health resources (in the form of wikis, blogs/vlogs, podcasts/vodcasts and virtual worlds) to help the Internet-savvy generation adopt healthy behaviors in various stages of change.

Get 20 sure-fire steps to complete programming success and learn how to identify and solve 10 specific programming problems. You’ll gain an understanding of how to set up every program to ensure retention and growth. In addition, learn how to set specific goals and measure the results of every program. Finally, you’ll see how to use one program to promote another.

Do you always feel you’re frantically trying to come up with a marketing initiative that is easy to implement and worth the effort? If you’re like most managers, you’re rushing to finalize all the details of the next strategy that will entice clients to try out your services. Now there is a step-by-step, 12-month marketing strategy with all the detailed action steps you need to succeed. A can’t miss for managers and entrepreneurs.