Would you like your clients to take more responsibility for their results? Do you want to elevate your income while working less? Isn't it time you learned how to integrate proven coaching methods into your practice?

IDEA introduces a CERTIFICATE OF COMPLETION in compliance coaching, presented in conjunction with The Association of Fitness by Phone® Coaches, the leaders in fitness phone coaching. Proven to increase exercise compliance to 75-90%, compliance coaching has been scientifically researched for over 24 years by Stanford University, The Cooper Institute and scores of other renowned research institutions.

Learn how compliance coaching leverages personal trainers' existing skill sets and provides the tools to shift from trainer-efficacy to self-efficacy. Learn how to apply these new coaching skills in a hands-on environment from leading coaching experts. Finally, learn the business strategies to incorporate these skills into your current practice and maximize your earning potential. If you want to significantly impact compliance and results for your clients, earn more while working less and attract new clients, compliance coaching is the next level for you.

10:00am - 12 Noon Bridging the Gap from Trainer to Coach
Susan Block-Vezina and Tiffany Crate, MS

Discover how to make a seamless transition from instructor to coach and increase client results and compliance up to 900% with the three, research based Compliance Coaching Systems.

12 Noon - 1:00pm
Eat and Greet (bring your lunch)
Informal Q and A with the presenters

1:00pm - 3:30pm
Build Your Coaching Tool Box for Optimum Success
Jim Gavin, Ph.D., Susan Block-Vezina, Tiffany Crate M.S.

Learn specific coaching tools from three highly successful coaching programs: Lifestyle Fitness Coaching, Fitness by Phone® and Intuitive Eating

3:30pm - 5:00pm
Coaching for Profitability
Susan Block-Vezina and Tiffany Crate M.S.

Learn how to leverage your position as a fitness professional to make coaching a profitable, stand alone, fee-based service

This preconference session is for you if you are:- a new business owner (3 years or less in a fitness business)- starting a fitness business- entrepreneur The content will be applicable for personal training, yoga, Pilates and other fitness businesses.

Whether you're a new business owner or just beginning to plan your venture, this unique new all-day program is a must for avoiding costly mistakes and building a distinct "fast-track" competitive edge in your market. Discover many of the secrets that most fitness business owners miss, and find out how to balance the personal and professional aspects of your life as your business grows. Get tips for your specific business from the most successful experts in the fitness industry. You can't afford to miss this in-depth business development workshop.Welcome and General SessionThe Power of You! L Premiere8:30am-9:30amTodd Durkin, MAAre you ready to take the steps necessary to insure both personal and professional success? If so, this powerful, motivational and educational session will offer strategies to help you build your business brand, achieve record-breaking revenue, as well as share top time management techniques for greater financial growth and personal freedom. In addition, Todd will use this venue to unveil Secrets to Success, a business and life-changing program.

9:40am-11:10amThe Nuts and Bolts of Business Ownership L PremiereNicki AndersonThe idea of owning a business is alluring to many. Making your own schedule, handpicking your staff, and setting your own rules can be very appealing to the self-starter. It sounds easy to some, but the truth is, it is hard work! This session explains the steps you must take if you want to own and operate a thriving business. Learn how the importance of time management, excellent communication skills and developing an eye for detail are all integral components to the success of your business.

11:20am-12:40pmFitness Business Websites 101 LTom PerkinsLearn how to work with an inside (or outside) website development team to develop a website and an Internet presence that will attract and retain clients. This presentation will teach you what you need to know in working with a website designer or company. Get the inside scoop on what content works and doesn't work, search engine placement and more. Finally, learn how to take advantage of low-cost marketing strategies to get the word out and how to inexpensively maintain and update your website.

12:40pm-2:00pmLunch and Group Activitydescription tk

2:00pm-3:30pm Cost-Effective Marketing for Your Business L PremiereNicki AndersonMarketing your business successfully does not have to break the bank. In fact, there dozens of marketing strategies that will cost you nothing except your time. As a start-up business, when money is short but time is readily available, these tips will help you to take your business from ho-hum to cha-ching! In this session, you will learn more than 50 different marketing ideas for your business!

3:40pm-5:00pmCreate the Business You Desire! L PremiereTodd Durkin, MAWhere do you want to go, and how are you going to get there? This workshop will help you to crystallize a strategy so you can develop the business of your dreams. It will be a practical session with written exercises to give you "blue sky" time to work ON your business and not IN your business. Topics and exercises include: strategic planning, S.W.O.T. analysis to determine your business fortitude, developing mission and vision statements, creating your niche in a competitive market, and practical solutions to the individual challenges and/or obstacles you may be facing today.

5:00pm-5:45pmLife Happens-With or Without You! L PremiereMary Bratcher, MABeing your own boss brings a special kind of satisfaction and sense of accomplishment that can't be found in any other job. It pushes you to be your best professionally, creatively, physically and mentally. However, your business isn't everything. This motivational wrap-up session will outline several proactive strategies for achieving ultimate success by helping you to maintain your professional obligations while living and enjoying YOUR LIFE to the fullest!

Lunch will be provided.

Earn up to 5 CEC hours. Participants will receive a certificate of completion.