Inspire the Future

Friday, July 6 • 8:30–10:00am

Keynote Presentation: The New Wellness Revolution with economist and bestselling author Paul Zane Pilzer

The future of wellness is here. Are you ready?

Think you’re in the fitness industry? Think again.

You’re actually on the forefront of a wellness revolution that has only just begun to explode on a global level. Unless you’re prepared for what’s to come, you’re going to miss some of the biggest opportunities of your life.

Are you ready to meet the needs of the new wellness revolution—and make the most of its potential?

Find out what you need to know from this year’s keynote speaker Paul Zane Pilzer, the economist and bestselling author who famously defined the wellness revolution in 2002 and, in honor of IDEA’s 25th Anniversary, is going to take you on a special journey into the future of wellness.

In his 2002 blockbuster The Wellness Revolution, Pilzer showed fitness providers, scientists, businesspeople, food manufacturers, doctors and others in the prevention and anti-aging field that they were part of a worldwide revolution. In this year’s keynote presentation, based on his new book The New Wellness Revolution (2007), Pilzer explains what has changed since 2002 and why the opportunities, need and challenges for fitness and wellness professionals are greater than ever before.

“Being in the fitness or wellness industry used to mean catering mostly to an educated and/or affluent clientele. But no more—the wellness industry has gone mainstream. Wellness and fitness industry sales were $200 billion in 2002, are estimated to be $500 billion in 2007, and are projected to reach $1 trillion in just five more years,” notes Pilzer. “For more than 25 years, IDEA fitness and wellness professionals have been at the forefront of the wellness revolution—seeking clients to educate about fitness to help them lead happier and healthier lives. Now, the tables have turned—consumers are coming to you, asking for cutting-edge information on how to stay healthy and fit. The question is, are you prepared to give them what they want and need?”

Paul Zane Pilzer

Paul Zane Pilzer is a world-renowned economist, a multimillionaire software entrepreneur, an adjunct professor and the author of seven best-selling books and dozens of scholarly publications.

Pilzer received his MBA from Wharton in 15 months at age 22. He became Citibank’s youngest officer at age 22 and its youngest vice president at age 25. He was appointed adjunct professor at New York University, where he taught for 21 consecutive years. He was an appointed economic adviser in two presidential administrations.

In The Wellness Revolution (Wiley) Pilzer identifies the newly emerging wellness business—for this book he received an Honorary Doctorate in Public Service and was called a “wellness guru” by The New York Times. His new book, The New Wellness Revolution, is being released in the spring of 2007.

Pilzer lives in Utah with his wife and four children where they are all avid snowboarders and mountain bikers.

Presentation of the IDEA 2007 Health & Fitness Awards

Since 1985, IDEA’s annual awards ceremony, what many call the Academy Awards of Fitness, recognizes fitness professionals who are giving their all to Inspire the World to Fitness®. Discover who will be chosen for the prestigious awards in these categories:

2007 IDEA Personal Trainer of the Year

2007 IDEA Fitness Instructor of the Year

2007 IDEA Program Director of the Year

2007 IDEA Fitness Inspiration of the Year

Tim Wilkins, Master of Ceremonies

Join Master of Ceremonies Tim Wilkins, who is an international touring comedian with over a decade of experience. As a father, former Marine and personal trainer, he pokes fun at the things he loves most…including his own family, trends, technology and staying in shape.

Plus, a must-see entertaining multimedia presentation that will take a walk down memory lane, entertain and surprise!