This information-packed day offers you the industry’s finest and most comprehensive indoor cycling instructor training, giving you everything you need to become the best instructor you can be. Bike fit, cycling physiology and mechanics, proper technique, the Schwinn Cycling Coaching Pyramid, and class design are thoroughly explained and experienced in an interactive format taught by Schwinn program creator Jay Blahnik and lead master trainer Juliane Arney. Each attendee receives a detailed resource manual, a certificate of course completion, a FREE Power Music/Schwinn Cycling PowerMix music CD, energy snacks to keep you going, and two power-packed master classes you’ll be able to take home and teach right away.

Explore how altering the angle of resistance can facilitate and expand your existing Reformer repertoire. In this workshop, participants will learn a series of Essential level exercises using the V2 Max Plus Reformer’s adjustable pulley system and extensor straps. You will see how the angle of resistance can be changed to help engage the appropriate muscles and achieve increased range of motion in tri-planar movements. This preconference workshop is ideal for instructors (and clients) of any fitness level.

Do your members use words like “quality” and “value” when describing their experience at your club or studio? What is their overall perception of what your organization has to offer? This full-day preconference for program directors and fitness managers will delve into the special elements that go into creating and running programs that will resonate with your members while enhancing the bottom line.

8:45–8:55am
Welcome Address

BREAKOUTS
9:00–10:30am

GROUP EXERCISE DIRECTORS
How Valuable is Your Group Exercise Program?
Bob Esquerre, MA
The impact of group exercise programming on member retention is well documented. Do you know how valuable your program is to your club? Learn how to measure its worth and run it like a profitable business. Make a bigger impact on both revenue and retention through the classes you offer. Strengthen your programming, boost member participation and increase the overall value of group exercise to the business. Run a lean, mean and profitable group X machine!

PERSONAL TRAINER MANAGERS
Managing With Intention
Darren Jacobson
Purposeful management is critical when working with a team made up of several different personalities. This session will explore five common mistakes managers make when setting goals and interacting with their staff. In addition, we will pinpoint five strategies for identifying risk, effecting change, recruiting with confidence and gaining recognition for staff that is consistent and credible. Managers of all experience levels will walk away with information and tools that can be used right away.

10:40–11:40am

ALL MANAGERS

Hiring and Training for Customer Service
Shayne Kohn, MS
If you are responsible for hiring and training fitness staff, then you will not want to miss this session! Focus will be placed on basic interviewing techniques that are uniquely designed to find qualified individuals who are customer service oriented. In addition, we will discuss specialized training techniques that can be employed to enhance the customer service skills of your current staff. Finally, managers will see how enhanced customer relations can affect the bottom line and member retention.

11:45am–1:00pm

Lunch and Speed Networking
Jackie Camborde and Christy Taylor
Grab your lunch and let the fun begin! We have a special treat in store for you. You’ve heard of speed dating? Well, how about speed networking! Let’s face it, in today’s competitive fitness market, networking skills are critical to your success, yet this is an area in which many lack essential skills. Most of us simply haven’t been presented with the right “tools” to network effectively. In this fun, highly-interactive session, you will learn how to make the most of every opportunity you encounter. Join us for this wild, musical chairs approach to networking with confidence!

BREAKOUTS
1:05–2:35pm

GROUP EXERCISE DIRECTORS
But I Want It! Making the Most of a Limited Group Exercise Budget
Shannon Fable
Do you have a limited fitness budget? So many toys, so little money! Learn simple tips to determine whether or not you really need that new toy. Then look at a fail-proof evaluation process to ensure you won’t end up with buyer’s remorse. We’ll discuss easy ways to justify the need for new equipment (and training!) with business language that your general manager is sure to understand. This lecture is sure to provide you with the tools to make the best decisions possible!

PERSONAL TRAINER MANAGERS
Driving the Bottom Line
Darren Jacobson
As program directors, fitness managers and club owners, do we fully understand the role and responsibility of our personal training department and the real impact they can have in our facilities? We will take a look at various business models and the potential impact they can have on the bottom line and on the personal training service center. In addition, we will discuss the advantages and disadvantages of each model and brainstorm ways to bring personal training to the masses. Lastly, we will review critical systems, structures and controls to keep your personal training department moving in the right direction.

BREAKOUTS
2:45–4:05pm

GROUP EXERCISE DIRECTORS
Building Your Brand in the Community
Amy Boone Thompson
Create excitement and curiosity around your group exercise programming. We will cover outreach strategies, partnership opportunities and word-of-mouth campaigns that don’t need a budget. Build your reputation as a leader in fitness and bring them in to experience the fun!

PERSONAL TRAINER MANAGERS
Strategic Planning for Personal Training Managers
Krista Popowych
Excellent programming doesn’t just happen. Those managers who take the time and expend the effort in strategic planning will find their programs in demand. Participants will be presented with a 16-week, 10-step plan for program success. In addition, we will discuss how to identify successful endeavors, develop marketing plans that are easy to use, and acquire marketing tools and materials that are effective and inexpensive. This system will take the guesswork out of the “when,” “how,” and “what ifs” of programming!

4:15–5:15pm

ALL MANAGERS

Managing a Quality-Driven Business or Program
Helen Vanderburg
We all know that quality is the name of the game in the service business. However, it isn’t as easily achieved as one might think. How is quality defined in our business? Does my program meet and exceed the expectation of quality in the fitness industry? How is it managed? Whether you manage a club, a department, or a very small staff, you will get the tools you need to manage a quality-driven business that will lead to long-term success.

Prenatal Fitness—Myth Versus Truth L 8:00–9:00am
When working with this very special population, it is critical that you have the most accurate information at your fingertips. We’ll bring to light the many misconceptions about exercise and pregnancy and help you to differentiate fact from fiction.

The Trimester Workout WO 9:10–10:10am
Participants will experience a total-body workout that emphasizes movements and modifications for each trimester.

The Pregnant Athlete L 10:20–11:20am
Find out about the upper limits for the athletic pregnant client. Learn where the research differs from the guidelines and how to build safe workouts that will still challenge your client.

Working Out With Baby WO 11:30am–12:30pm
This session will teach you how to include baby in
your (or your clients’) workouts. The focus will be on strength and flexibility, addressing the many needs of new moms. Note: babies are welcome but not required for this workout.

Lunch on your own 12:30–1:30pm

The Biomechanics of Motherhood L 1:30–2:30pm
It is not uncommon for new moms to experience aches, pains and injuries after giving birth. This is due in part to repetitive stresses and muscular imbalances that most moms are unaware of. Emphasis will be placed on uncovering and understanding the muscular chain reactions that occur after childbirth, as well as teaching clients how to move with precision and purpose.

The Business of Birth L 2:40–3:40pm
Learn how to build your business with this specialty population. We’ll focus on types of businesses, marketing strategies, risks and working with the medical community.
Closing 3:40–3:55pm