Corporations are struggling with high health care costs and low job satisfaction. There is a demand for personal trainers in the corporate world. Get step-by-step instructions on how to develop a business plan to present to corporations, and show them how you can help them to increase revenues. In addition, you'll learn how to incorporate your personal training business to help meet the needs of these companies. CEC: ACE 0.2

Learn to create a purposeful system that will systematically progress any client to any goal. You'll learn to manipulate acute variables to achieve a desired adaptation as well as implement an integrated training plan that includes stabilization, strength and power. Learn how to include flexibility, core, balance, reactive resistance, cardio-respiratory and SAQ training into the program design for clients at all levels.

Inhibition, lengthening, activation and integration are the key components of any successful corrective exercise program. Collectively they are known as the corrective exercise continuum. This special session provides solutions for lower extremity, lumbo-pelvic-hip and upper extremity postural distortion patterns. Participants will leave with a thorough understanding of the physiological basis and scientific rationale for each component along with how to manipulate the acute variables to ensure client success. Additional fee required. See page 12 for more information.

Starting a business can be a tricky and scary venture. If you want to be successful, you need to be proactive. This session will provide budding entrepreneurs with vital information that will help them identify the key elements that are necessary to starting a personal training business. These include everything from establishing a business plan to finding and sustaining a profitable niche. Attendees will leave this session with a step-by-step plan for success.