This dynamic, interactive business workshop has been specifically designed for women. It covers the A-Z of starting and running your own business in an easy, structured format and prepares you for what to expect from a practical, psychological and emotional standpoint. Some of the topics covered include preparing a business plan, managing your time, marketing, customer service and work/life balance.

High energy, drive and passion are the hallmarks of outstanding fitness professionals. However, these characteristics are also what make you vulnerable to overwork and fatigue. In order to maintain interest in your career it is important to have balance in all areas of life. This session supplies techniques for creating a healthy work/life balance, avoiding personal pitfalls and preventing burnout.

Managing a team of group fitness instructors or personal trainers can be challenging, to say the least. This preconference offering will delve into the topics that are most common to managers of both groups, as well as provide individual breakout sessions in order for each manager to get information that is specific to the group he/she is currently leading. To enhance the experience, IDEA has arranged a special lunch hour that is designed for networking and just plain fun. You’ll walk away with great ideas to encourage team building and staff networking at home. We invite owners, managers and aspiring directors to take part in this special preconference offering. In addition, IDEA is happy to announce that each participant will receive a CERTIFICATE OF COMPLETION upon the conclusion of this special day. Note: Box lunch provided.

This preconference session is for you if you are:
- a new business owner (3 years or less in a fitness business)
- starting a fitness business
- entrepreneur
The content will be applicable for personal training, yoga, Pilates and other fitness businesses.

Whether you're a new business owner or just beginning to plan your venture, this unique new all-day program is a must for avoiding costly mistakes and building a distinct "fast-track" competitive edge in your market. Discover many of the secrets that most fitness business owners miss, and find out how to balance the personal and professional aspects of your life as your business grows. Get tips for your specific business from the most successful experts in the fitness industry. You can't afford to miss this in-depth business development workshop.
Welcome and General Session
The Power of You! L Premiere
8:30am-9:30am
Todd Durkin, MA
Are you ready to take the steps necessary to insure both personal and professional success? If so, this powerful, motivational and educational session will offer strategies to help you build your business brand, achieve record-breaking revenue, as well as share top time management techniques for greater financial growth and personal freedom. In addition, Todd will use this venue to unveil Secrets to Success, a business and life-changing program.

9:40am-11:10am
The Nuts and Bolts of Business Ownership L Premiere
Nicki Anderson
The idea of owning a business is alluring to many. Making your own schedule, handpicking your staff, and setting your own rules can be very appealing to the self-starter. It sounds easy to some, but the truth is, it is hard work! This session explains the steps you must take if you want to own and operate a thriving business. Learn how the importance of time management, excellent communication skills and developing an eye for detail are all integral components to the success of your business.

11:20am-12:40pm
Fitness Business Websites 101 L
Tom Perkins
Learn how to work with an inside (or outside) website development team to develop a website and an Internet presence that will attract and retain clients. This presentation will teach you what you need to know in working with a website designer or company. Get the inside scoop on what content works and doesn't work, search engine placement and more. Finally, learn how to take advantage of low-cost marketing strategies to get the word out and how to inexpensively maintain and update your website.

12:40pm-2:00pm
Lunch and Group Activity
description tk

2:00pm-3:30pm
Cost-Effective Marketing for Your Business L Premiere
Nicki Anderson
Marketing your business successfully does not have to break the bank. In fact, there dozens of marketing strategies that will cost you nothing except your time. As a start-up business, when money is short but time is readily available, these tips will help you to take your business from ho-hum to cha-ching! In this session, you will learn more than 50 different marketing ideas for your business!

3:40pm-5:00pm
Create the Business You Desire! L Premiere
Todd Durkin, MA
Where do you want to go, and how are you going to get there? This workshop will help you to crystallize a strategy so you can develop the business of your dreams. It will be a practical session with written exercises to give you "blue sky" time to work ON your business and not IN your business. Topics and exercises include: strategic planning, S.W.O.T. analysis to determine your business fortitude, developing mission and vision statements, creating your niche in a competitive market, and practical solutions to the individual challenges and/or obstacles you may be facing today.

5:00pm-5:45pm
Life Happens-With or Without You! L Premiere
Mary Bratcher, MA
Being your own boss brings a special kind of satisfaction and sense of accomplishment that can't be found in any other job. It pushes you to be your best professionally, creatively, physically and mentally. However, your business isn't everything. This motivational wrap-up session will outline several proactive strategies for achieving ultimate success by helping you to maintain your professional obligations while living and enjoying YOUR LIFE to the fullest!

Lunch will be provided.

Earn up to 5 CEC hours. Participants will receive a certificate of completion.

This preconference session is for you if you are:
• Starting a personal training or fitness business
• A new business owner (3 years or less in a fitness business)
• An entrepreneur

The content will be applicable for personal training, yoga, Pilates and other fitness businesses.
Whether you’re an existing or new business owner or just beginning to plan your venture, this unique new all-day preconference program is a must for avoiding costly mistakes and building a distinct “fast-track” competitive edge in your market. Discover many of the secrets that most fitness business owners miss, and find out how to balance the personal and professional aspects of your life as your business grows.
Get tips for your specific business from the most successful experts in the fitness industry. You can’t afford to miss this in-depth business development workshop.

Welcome and General Session: The Power of You! L PREMIERE
8:30–9:30am
Todd Durkin, MA
Are you ready to take the steps necessary to insure both personal and professional success? If so, this powerful, motivational and educational session will offer strategies to help you build your business brand, achieve record-breaking revenue, as well as share top time management techniques for greater financial growth and personal freedom. In addition, Todd will use this venue to unveil Secrets to Success, a business and life-changing program.

The Nuts and Bolts of Business Ownership L PREMIERE
9:40–11:10am
Nicki Anderson
The idea of owning a business is alluring to many. Making your own schedule, handpicking your staff, and setting your own rules can be very appealing to the self-starter. It sounds easy to some, but the truth is, it is hard work! This session explains the steps you must take if you want to own and operate a thriving business. Learn how the importance of time management, excellent communication skills and developing an eye for detail are all integral components to the success of your business.

Fitness Business Websites 101 L
11:20am–12:40pm
Tom Perkins
Learn how to work with an inside (or outside) website development team to develop a website and an Internet presence that will attract and retain clients. This presentation will teach you what you need to know in working with a website designer or company. Get the inside scoop on what content works and doesn’t work, search engine placement and more. Finally, learn how to take advantage of low-cost marketing strategies to get the word out and how to inexpensively maintain and update your website.

Lunch (to be provided)
12:40–2:00pm
Here’s a great opportunity for you to connect with other fitness professionals that face the same business challenges as you. We’ve planned some fun group networking activities, so bring your business cards.

Cost-Effective Marketing for Your Business L PREMIERE
2:00–3:30pm
Nicki Anderson
Marketing your business successfully does not have to break the bank. In fact, there are dozens of marketing strategies that will cost you nothing except your time. As a start-up business, when money is short but time is readily available, these tips will help you to take your business from ho-hum to cha-ching! In this session, you will learn more than 50 different marketing ideas for your business!

Create the Business You Desire! L PREMIERE
3:40–5:00pm
Todd Durkin, MA
Where do you want to go, and how are you going to get there? This workshop will help you to crystallize a strategy so you can develop the business of your dreams. It will be a practical session with written exercises to give you “blue sky” time to work ON your business and not IN your business. Topics and exercises include: strategic planning, S.W.O.T. analysis to determine your business fortitude, developing mission and
vision statements, creating your niche in a competitive market, and practical solutions to the individual challenges and/or obstacles you may be facing today.

Life Happens—With or Without You! L PREMIERE
5:00–5:45pm
Mary Bratcher, MA
Being your own boss brings a special kind of satisfaction and sense of accomplishment that can’t be found in any other job. It pushes you to be your best professionally, creatively, physically and mentally. However, your business isn’t everything. This motivational wrap-up session will outline several proactive strategies for achieving ultimate success by helping you to maintain your professional obligations while living and enjoying
YOUR LIFE to the fullest!

Lunch will be provided. Earn up to 5 CEC hours. Participants will receive a CERTIFICATE OF COMPLETION.

The process of building effective and useful business relationships can be very difficult for fitness professionals. This active (and interactive!) session explains the fundamental concepts of networking and includes activities designed to stimulate and inspire success. Discover some ingenious and clever ways to create solid networks with other professionals that will bring opportunity, credibility and quality referrals to your business.

This unique and informative session will help trainers understand the psychological reasons behind "crazy" client behavior and what's going on inside their heads! Attendees will also learn about the most common mental obstacles facing clients, ways to approach and overcome them and practical strategies for leading clients to success.