So many toys, so little money! Learn simple tips to determine whether or not you really need that new toy. Then look at a fail-proof evaluation process to ensure you won't end up with buyer's remorse. We'll discuss easy ways to justify the need for new equipment (and training!) with business language that your general manager is sure to understand. This lecture is sure to provide you with the tools to make the best decisions possible! CEC: ACE 0.2 NASM CGT 0 NASM CPT 0 AFAA 2.0 NSCA-CSCS 0 NSCA-CPT 0 AEA 1

Are your clients/students as strong as they could be? It's time to take off our shoes and learn the 3 C's of foot fitness. Help them gain a solid foundation by working on the one part of their body that has long been forgotten...the feet! Discover how the foot directly influences every other part of the body. Develop a library of mini-exercise plans as stand-alone 10-15-minute sessions, or segments to tack on to your current classes or training sessions. CEC: ACE 0.2 NASM CGT 0.2 NASM CPT 0 AFAA 1.5 NSCA-CSCS 0 NSCA-CPT 0 AEA 1

Yoga, Pilates and tai chi are three of the hottest workout programs on the planet. This workshop shows you how to take these modalities and make them more effective by incorporating the new BOSU Ballast™ Ball and BOSU Balance Trainer. Learn how to make tough exercises more accessible and easy exercises more challenging while adding balance, proprioceptive and agility elements to your mind-body workouts. CEC: ACE 0.2 NASM CGT 0.2 NASM CPT 0.2 AFAA 1.5 NSCA-CSCS 0 NSCA-CPT 0.2 AEA 1

Group fitness managers are faced with the toughest job in the world ...motivating a group of part-time instructors that may work as few as one hour a week to meet the goals and objectives of the fitness club. Creating a well-functioning TEAM from this group of Individuals (and yes, that's spelled with a CAPITAL I) is extremely challenging. Our time together will be spent exploring strategies for creating and providing incentives for your group that will lead to improved performance both inside and outside the classroom. Discover the difference between feedback and failure, evaluations with meaning, how to create performance action plans, programs for rewarding good behavior and much more! Leave with ideas sure to make your job easier. CEC: ACE 0.1 NASM CGT 0.2 NASM CPT 0 AFAA 2.0 NSCA-CSCS 0 NSCA-CPT 0 AEA 1

Rev up your conditioning classes with high-intensity medicine ball training. Learn how to combine medicine balls with dumbbells and develop a superset program that really gets results. Learn how to progress each drill safely and effectively with solo and partner exercises. This fun, functional format is appropriate for personal trainers and group exercise instructors. CEC: ACE 0.2

Do your members use words like "quality" and "value" when describing their experience at your club or studio? What is their overall perception of what your organization has to offer? This full-day preconference for program directors and fitness managers will delve into the special elements that go into creating and running programs that will resonate with your members while enhancing the bottom line.
8:45am-8:55am
Welcome Address

9:00am-10:30am
How Valuable is Your Group Exercise Program? (GXD)
Bob Esquerre, MA
The impact of group exercise programming on member retention is well documented. Do you know how valuable your program is to your club? Learn how to measure its worth and run it like a profitable business. Make a bigger impact on both revenue and retention through the classes you offer. Strengthen your programming, boost member participation and increase the overall value of group exercise to the business. Run a lean, mean and profitable group X machine!

Managing With Intention (PFTM)
Darren Jacobson
Purposeful management is critical when working with a team made up of several different personalities. This session will explore five common mistakes managers make when setting goals and interacting with their staff. In addition, we will pinpoint five strategies for identifying risk, effecting change, recruiting with confidence and gaining recognition for staff that is consistent and credible. Managers of all experience levels will walk away with information and tools that can be used right away.

10:40am-11:40am
Hiring and Training for Customer Service (All MGRS)
Shayne Kohn, MS
If you are responsible for hiring and training fitness staff, then you will not want to miss this session! Focus will be placed on basic interviewing techniques that are uniquely designed to find qualified individuals who are customer service oriented. In addition, we will discuss specialized training techniques that can be employed to enhance the customer service skills of your current staff. Finally, managers will see how enhanced customer relations can affect the bottom line and member retention.

11:45am-1:00pm
Lunch and Speed Networking (All MGRS)
Jackie Camborde and Christy Taylor
Grab your lunch and let the fun begin! We have a special treat in store for you. You've heard of speed dating? Well, how about speed networking! Let's face it, in today's competitive fitness market, networking skills are critical to your success, yet this is an area in which many lack essential skills. Most of us simply haven't been presented with the right "tools" to network effectively. In this fun, highly-interactive session, you will learn how to make the most of every opportunity you encounter. Join us for this wild, musical chairs approach to networking with confidence!

1:05pm-2:35pm
But I Want It! Making the Most of a Limited Group Exercise Budget (GXD)
Shannon Fable
Do you have a limited fitness budget? So many toys, so little money! Learn simple tips to determine whether or not you really need that new toy. Then look at a fail-proof evaluation process to ensure you won't end up with buyer's remorse. We'll discuss easy ways to justify the need for new equipment (and training!) with business language that your general manager is sure to understand. This lecture is sure to provide you with the tools to make the best decisions possible!

Driving the Bottom Line (PFTM)
Darren Jacobson
As program directors, fitness managers and club owners, do we fully understand the role and responsibility of our personal training department and the real impact they can have in our facilities? We will take a look at various business models and the potential impact they can have on the bottom line and on the personal training service center. In addition, we will discuss the advantages and disadvantages of each model and brainstorm ways to bring personal training to the masses. Lastly, we will review critical systems, structures and controls to keep your personal training department moving in the right direction.

2:45pm-4:05pm
Group Fitness Branding-Differentiating Yourself From the Competition (GXD)
Carol Scott
Perception is everything. How your brand is viewed determines your success, or lack of it. Your brand is an extension of your program. Is it well defined and easily recognizable? Learn how to define and market the essence of your program and discover ways to separate your program from that of your competitors.

Strategic Planning for Personal Training Managers (PFTM)
Krista Popowych
Excellent programming doesn't just happen. Those managers who take the time and expend the effort in strategic planning will find their programs in demand. Participants will be presented with a 16-week, 10-step plan for program success. In addition, we will discuss how to identify successful endeavors, develop marketing plans that are easy to use, and acquire marketing tools and materials that are effective and inexpensive. This system will take the guesswork out of the "when," "how," and "what ifs" of programming!

4:15pm-5:15pm
Managing a Quality-Driven Business or Program (All MGRS)
Helen Vanderburg
We all know that quality is the name of the game in the service business. However, it isn't as easily achieved as one might think. How is quality defined in our business? Does my program meet and exceed the expectation of quality in the fitness industry? How is it managed? Whether you manage a club, a department, or a very small staff, you will get the tools you need to manage a quality-driven business that will lead to long-term success.

Lunch will be provided.

Earn up to 5 CEC hours. Participants will receive a certificate of completion.

This action-packed workshop will deliver an explosion of cardio drills guaranteed to raise your heart rate and workout fun factor. Innovative movement patterns can be linked for group fitness or used independently for personal training or circuit workouts. Using the BOSU Balance Trainer, learn unique drills that will challenge your cardio fitness as well as improve your balance, agility, coordination and athletic power.

Join members of the BOSU Development Team for a block party workout that will blow your mind. Using the BOSU Balance Trainer and the NEW BOSU Ballast(TM) Ball, you will get to experience a one-of-a-kind workout that is loaded with drills, skills and over-the-top fun! This special workout is limited to the first 100 people and will definitely sell out. This is the one party that everyone will be talking about!

Tired of endless crunches? Then let's take the Core Off the Floor! Remove the crunches, get off the mat and put kettlebells, medicine balls and BOSU(R) Ballast(TM) Balls in your hand! Learn to swing and clean, lift, shift and shake, or throw and catch while engaging muscles so deep you'll wonder what your core training has done for you all these years. These functional training movements will teach you how to use momentum to your advantage and operate in a vertical manner. Exercises are multiplanar, multidirectional and multi-effective.

This workshop guides you through the top five current controversies in indoor cycling related to pedal speed, power, riding techniques, intensity monitoring and more. Get clear, research-based explanations and tangible drills you can use to answer the tough questions. This session is specially designed for instructors who have not yet attended the complete Schwinn(R) Cycling Instructor Training Course or those interested in an update on best practices from the Schwinn(R) Cycling program.

Spend less time designing your strength training classes and deliver quality workouts that will reach all ability levels in one class with the Elevated E3 Program Design protocol. Start thinking like a personal trainer in the group exercise room and create workouts that are well designed and delivered even with constraints such as limited weight, limited equipment and multiple ability levels all in one room. This simple system will have you working smarter, not harder.

Do your members use words like “quality” and “value” when describing their experience at your club or studio? What is their overall perception of what your organization has to offer? This full-day preconference for program directors and fitness managers will delve into the special elements that go into creating and running programs that will resonate with your members while enhancing the bottom line.

8:45–8:55am
Welcome Address

BREAKOUTS
9:00–10:30am

GROUP EXERCISE DIRECTORS
How Valuable is Your Group Exercise Program?
Bob Esquerre, MA
The impact of group exercise programming on member retention is well documented. Do you know how valuable your program is to your club? Learn how to measure its worth and run it like a profitable business. Make a bigger impact on both revenue and retention through the classes you offer. Strengthen your programming, boost member participation and increase the overall value of group exercise to the business. Run a lean, mean and profitable group X machine!

PERSONAL TRAINER MANAGERS
Managing With Intention
Darren Jacobson
Purposeful management is critical when working with a team made up of several different personalities. This session will explore five common mistakes managers make when setting goals and interacting with their staff. In addition, we will pinpoint five strategies for identifying risk, effecting change, recruiting with confidence and gaining recognition for staff that is consistent and credible. Managers of all experience levels will walk away with information and tools that can be used right away.

10:40–11:40am

ALL MANAGERS

Hiring and Training for Customer Service
Shayne Kohn, MS
If you are responsible for hiring and training fitness staff, then you will not want to miss this session! Focus will be placed on basic interviewing techniques that are uniquely designed to find qualified individuals who are customer service oriented. In addition, we will discuss specialized training techniques that can be employed to enhance the customer service skills of your current staff. Finally, managers will see how enhanced customer relations can affect the bottom line and member retention.

11:45am–1:00pm

Lunch and Speed Networking
Jackie Camborde and Christy Taylor
Grab your lunch and let the fun begin! We have a special treat in store for you. You’ve heard of speed dating? Well, how about speed networking! Let’s face it, in today’s competitive fitness market, networking skills are critical to your success, yet this is an area in which many lack essential skills. Most of us simply haven’t been presented with the right “tools” to network effectively. In this fun, highly-interactive session, you will learn how to make the most of every opportunity you encounter. Join us for this wild, musical chairs approach to networking with confidence!

BREAKOUTS
1:05–2:35pm

GROUP EXERCISE DIRECTORS
But I Want It! Making the Most of a Limited Group Exercise Budget
Shannon Fable
Do you have a limited fitness budget? So many toys, so little money! Learn simple tips to determine whether or not you really need that new toy. Then look at a fail-proof evaluation process to ensure you won’t end up with buyer’s remorse. We’ll discuss easy ways to justify the need for new equipment (and training!) with business language that your general manager is sure to understand. This lecture is sure to provide you with the tools to make the best decisions possible!

PERSONAL TRAINER MANAGERS
Driving the Bottom Line
Darren Jacobson
As program directors, fitness managers and club owners, do we fully understand the role and responsibility of our personal training department and the real impact they can have in our facilities? We will take a look at various business models and the potential impact they can have on the bottom line and on the personal training service center. In addition, we will discuss the advantages and disadvantages of each model and brainstorm ways to bring personal training to the masses. Lastly, we will review critical systems, structures and controls to keep your personal training department moving in the right direction.

BREAKOUTS
2:45–4:05pm

GROUP EXERCISE DIRECTORS
Building Your Brand in the Community
Amy Boone Thompson
Create excitement and curiosity around your group exercise programming. We will cover outreach strategies, partnership opportunities and word-of-mouth campaigns that don’t need a budget. Build your reputation as a leader in fitness and bring them in to experience the fun!

PERSONAL TRAINER MANAGERS
Strategic Planning for Personal Training Managers
Krista Popowych
Excellent programming doesn’t just happen. Those managers who take the time and expend the effort in strategic planning will find their programs in demand. Participants will be presented with a 16-week, 10-step plan for program success. In addition, we will discuss how to identify successful endeavors, develop marketing plans that are easy to use, and acquire marketing tools and materials that are effective and inexpensive. This system will take the guesswork out of the “when,” “how,” and “what ifs” of programming!

4:15–5:15pm

ALL MANAGERS

Managing a Quality-Driven Business or Program
Helen Vanderburg
We all know that quality is the name of the game in the service business. However, it isn’t as easily achieved as one might think. How is quality defined in our business? Does my program meet and exceed the expectation of quality in the fitness industry? How is it managed? Whether you manage a club, a department, or a very small staff, you will get the tools you need to manage a quality-driven business that will lead to long-term success.

Tired of endless crunches?

Group strength classes are gaining in popularity. Build your r

Spend less time designing your strength-training classes and deliver quality workouts that will reach all ability levels in one class with the Elevated E3 Program Design protocol. Start thinking like a personal trainer in the group exercise room and create workouts that are well designed and delivered even with constraints such as limited weights, limited equipment and multiple ability levels. This simple system will have you working smarter, not harder. If you are a new group strength instructor, we highly recommend that you take session 166 prior to taking this workshop.

Looking for new ideas to spice up some of your favorite workouts WITHOUT over-complicating the choreography or sending the less-than-advanced exerciser screaming? By using a simple device called the Airope, you can add upper-body movement to any workout with ease. You'll be amazed at the difference swinging the Airope can make to the simplest workouts. We will explore unique ways to incorporate the step, BOSU(r) Balance Trainer, stability ball and yoga movement with the Airope. No previous experience is required!

You feel blessed to have landed in an industry that is so incredibly rewarding! You get to stay fit and healthy while encouraging others to do the same. As the fitness industry expands at exponential speed, so do your possibilities and career opportunities. You will uncover several truths within this crazy world of fitness by examining where you are now, where you are going as a whole and what your options may be. Get a head start on establishing your goals and develop a game plan for a successful and lucrative career in fitness.