Fitness Business & Staff Management
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SPECIAL OFFER Save 20% When You Purchase All Three Books! Use this 3 IDEA Resource Series package as a comprehensive resource for a challenging job. Plus, you'll save 20% when you purchase all three books! Item: C899062 Nonmember Price: $71.88 Members Save: $24.00 (33%)  |
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By Catherine Logan, MSPT
Launch! is a comprehensive guide to launching your first mind-body business. Learn how to conduct effective market research, finalize your budget, narrow your target mind-body market, solidify your location, design your class schedule, and create a buzz about your business.
Item: CIN071 Nonmember Price: $34.99 Members Save: $5.00 (14%) |
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Presented by Catherine Logan, MSPT
Launch! Your Guide to a Mind-Body Business presents a detailed overview of the key steps involved in developing a community-based Pilates mind, body, and spirit start-up program. The DVD details how two women launched thriving, safe, and fun fitness ventures in their hometowns.
Item: C910104 Nonmember Price: $44.95 Members Save: $10.00 (22%) |
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By 13 experts including Amy Boone Thompson, Nicki Anderson, Sherri McMillan, MSc, and Amanda Vogel, MA
Pursue your business and personal goals while building a foundation for success with the information you’ll gain from this IDEA Resource Series. Find out how to build, lead and launch successful fitness programs.
Item: C899061 Nonmember Price: $29.95 Members Save: $10.00 (33%) |
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By Over 10 experts including Shirley Archer, JD, Mara Carrico and Kevin Bowen
Are you wondering about adding Pilates or yoga to your fitness program? Already have the classes, but looking for tips to make them more successful? Build on a foundation of atmosphere and teacher training options to look at marketing, safety issues and profit potential in this IDEA Resource Series.
Item: C899030 Nonmember Price: $29.95 Members Save: $10.00 (33%) |
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A Marketing Plan and Ready-to-Use Campaigns for the Fitness Business
By IDEA
Do you want more clients? Let the Toolkit do the work with you! A complete marketing plan and four ready-to-use campaigns for facilities, you’ll find plenty of forms, worksheets and guidance for planning your year–plus the tools to get all your staff on board.
Item: C899033 Nonmember Price: $129.00 Members Save: $30.00 (23%) |
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By Stephen J. Tharrett, MS and James A. Peterson, PhD, FACSM
Fitness Management is a comprehensive blueprint created for developing, leading, managing and operating a successful health fitness business. The book is separated into seven distinct sections representing the primary skill sets needed to succeed as a leader and manager in the health/fitness club industry.
Item: C895059 Nonmember Price: $49.95 Members Save: $5.00 (10%) |
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By 14 experts, including Scott McLain, MS, Everett Aaberg and Sherri McMillan, MSc
Focus on the business side of managing personal training in a health club. In this IDEA Resource Series learn how to develop personal training as a member benefit and as a profit center.
Item: C899031 Nonmember Price: $29.95 Members Save: $10.00 (33%) |
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By 15 experts, including Tatiana Kolovou, Donna Meyer and Michael Scott Scudder
Run an effective program by following the practical experience and worksheets of veteran directors in this IDEA Resource Series. Learn how to measure the program, then analyze costs, revenues and fee-based programs.
Item: C899032 Nonmember Price: $29.95 Members Save: $10.00 (33%) |
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How to Make a Fortune in the Next Trillion Dollar Industry
By Paul Zane Pilzer
Five years ago, in The Wellness Revolution, economist Paul Zane Pilzer outlined an emerging $200 billion industry he called "wellness." Today, as fully explained in The New Wellness Revolution, that industry has grown to $500 billion, and it's just getting started, offering even greater entrepreneurial opportunities.
Item: C895091 Nonmember Price: $24.95 Members Save: $2.50 (10%) |
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Presented by June Kahn
“Reform Your Pilates”—Pilates Reformers for Profit presents an overview of the key factors involved in developing a profitable Pilates reformer program for a facility and defines just what it takes to get this effective and profitable program off the ground.
Item: C910092 Nonmember Price: $44.95 Members Save: $10.00 (22%) |
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Presented by Sheri McMillan, MS
Developing a 12-Month Marketing Plan for Fitness Directors provides you with a step-by-step, 12-month marketing strategy with all the detailed actions needed to succeed. The DVD also details a roadmap to experiencing the financial benefits of a marketing plan that works.
Item: C910094 Nonmember Price: $44.95 Members Save: $10.00 (22%) |
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Presented by Darren Jacobson
Purposeful management is critical when working with a personal-training team that is made up of several different personalities. Managing With Intention explores five common mistakes that managers make when setting goals and interacting with their staff. In addition, the DVD pinpoints five strategies for identifying risk in training staff, affecting change, recruiting with confidence, and gaining recognition for staff that is consistent and credible.
Item: C910123 Nonmember Price: $44.95 Members Save: $10.00 (22%) |
