Inactive Market/Inspire The World Articles

The Power of Community Involvement Go beyond tried-and-true techniques for getting and keeping members. By Valerie Applebaum, MPH, CHES You've tried marketing campaigns, membership drives and special incentives--all the standard methods of increasing and retaining membership. Now that you've exhausted these methods, why not try something new? According to IHRSA's annual Health Club Trend report, t...

Inspiration Creative programs can Walk This Way Pedometers are the new fitness toys; people everywhere are clipping them on. Unfortunately, the novelty eventually wears off and the "toys" end up in drawers, dresser catchalls and car consoles. Perhaps one reason why pedometers lose their appeal is that people don't follow a set program that logs steps, distance and time. To motivate clients and pa...

Grant Writing for Dummies Use this primer to apply for grant funding to create needed fitness programs. By Jill Hoffman T o address the global obesity epidemic threatening the health of our children, IDEA has been urging fitness professionals to become part of a grassroots effort to Inspire the World to Fitness. One way you can join this effort is to create a fitness program that targets youngst...

Inspiration By Jay Blahnik What are your plans for the next 5 years? A Call to Action Unless you've been hiding under a stability ball for the past few months, you're familiar with IDEA's 5-year campaign, Inspire the World to FitnessTM. This initiative has gotten off to a great start thanks to your wonderful stories of community action and practical advice; however, we still have a long way to g...