Industry Issues Articles

25 Future Deliverables in the Fitness Industry By Amanda Vogel, MA A As an IDEA member, you probably have your finger on the pulse of this year's hottest fitness deliverables, those products and services that are all the buzz with fitness consumers. But what's in store for the future? As part of IDEA's 25th anniversary celebrations, we invite you to join us in looking toward the next 25 years. H...

d direction Health Club Directions How can clubs retain members and inspire new exercisers? Interview with John McCarthy any fitness professionals view health clubs as accessible, friendly places to exercise, unwind and socialize. However, the general public's view can vary, depending on the day. Some people balk at paying monthly membership fees, finding them impossible to justify in the face ...

d discussion How should certifications evolve? By Lisa Liddane It has indelibly altered the landscape of fitness instruction. It has clearly evolved to a basic qualification for employment. It is undoubtedly what consumers expect to find behind a fitness professional's name. But what's less clear is whether certification has achieved its original purpose: to ensure that consumers find a safety n...

BY MI C H AE L SC OT T S C U D D E R FORECASTING THE NEXT 5 YEARS IN THE FITNESS INDUSTRY AN INDUSTRY EXPERT EXAMINES HOW TODAY'S SOCIOECONOMIC CLIMATE WILL AFFECT TOMORROW'S BUSINESS OUTLOOK. Someone once said that predicting the future is easy; it's understanding the present that's so difficult! That said, I'm still going to attempt to make some predictions about what the next 5 years may brin...

H INDUSTRY LEADERS TALK ABOUT THE FUTURE OF FITNESS Good news isn't always easy to find--especially in today's political and economic climates. But when it comes to fitness, the story is different. Consider the following: ...