Internet/Web Sites Articles

online trainer By Gregory Florez E-Mail Coaching Tips I n last issue's Online Trainer column, I discussed using e-mail to communicate with your clients, increase adherence and create another profit center. This column focuses on writing e-mail coaching tips to provide your clients even greater value. In the old days, trainers where I work looked through dozens of magazines and cut out article...

online trainer By Gregory Florez Understand What Clients Want From E-Mail A fter 15 years and 30,000 personal training clients, we've learned at First Fitness Inc. that a service is not valuable, no matter how strongly we may feel about it, unless our clients use it. In the past four columns I've discussed how to find and create Web-based content, communicate electronically with your clients ...

profit center By Joe Dysart Promote Your Business With E-Mail Lists Attract new clients and position yourself as an expert with one of the most popular Internet tools. W hile the World Wide Web is the hands-down glamour-puss among the computer elite these days, an early form of Internet communication--text-based Internet mailing lists--is getting a second look as a Web marketing tool. The rea...

online trainer By Gregory Florez Envision Your Web Site I n the January "Online Trainer" column, we addressed five critical questions to ask before deciding whether you need an Internet presence for your personal training business. In this issue, let's examine what those entrepreneurial trainers ready and willing to take the dot-com leap need to know to get started, including: I what makes a ...