Marketing And Sales Articles

Sales By C. Noelle Brownson, with Gary Harvey For example, explain, "I like to think that my coaching services are available to people with a variety of budgets. I find that clients who are motivated and comfortable in the gym need a coaching session only once every week or two and then they can complete the rest of the workouts on their own, checking in with me for a new program at least once eve...

group exercise Visionary Marketing HOW YOU PROMOTE YOUR GROUP FITNESS PROGRAM CREATES AN IMAGE OF YOUR BUSINESS AS A WHOLE. By Maureen Hagan, PT T he emphasis and value you place on programs, classes and instructors says a lot about your business and how you value and treat customers. Existing and prospective members rely on the information you give them to form an opinion and make a decision....

Sales & Marketing By Colin Milner Small Studio = Big Business Learn how owners of private, independent personal fitness training studios can attract the burgeoning older-adult market. With more than 8,000 locations opened worldwide in just 9 years, Curves...

marketing Making the Cross-Cultural Connection TARGETING DIVERSE AND TYPICALLY UNDERSERVED ETHNIC MARKETS CAN IMPROVE YOUR BOTTOM LINE. By Valerie Applebaum, MPH American Life and History (www.asalh.com),which has branches nationwide; interviews with community members; and cultural publications. Step 3: Establish a Positive Reputation Take the time to develop relationships with key people withi...

Technology By Joe Dysart Top Dog on the Web How personal trainers have found a back door to top-10 status on Internet search engines. Given that there are scores of ways to promote your personal training business on the Web for free, actually paying for an extremely high ranking on a search engine rankles a lot of people. But for firms with Web promotion funds to spend, paying for guaranteed, hig...

d direction Three companies share campaign strategies that inspired action. Creative Health Club Marketing arketing involves telling people what you do and giving them a reason to contact you. There are many ways of doing this: direct sales, advertising, promotions. But you do have to tell people--you can't just wait for the phones to ring. According to market positioning expert Jack Trout (coa...

A s a writer of promotional material for fitness professionals, I was recently asked to consult on an advertise- virtually impossible. Yet, we often rely on this style of advertising to sell to this market, too. "It alienates a large group of people who don't feel they can even enter the doors of a fitness club," says Sandy Franco, owner of Franco's Athletic Club in Mandeville, Louisiana, whose ...

E very weekday, one of your club members is at Starbucks spending $3 plus tip in 15 minutes or less. Set Specific Goals Always start by setting specific goals. Once defined, your goals will guide the rest of the project and ultimately uncover the answers you need to find. "To determine who my best prospects are and where they live," is a precise goal. "To determine these prospects' current attit...

H Easy Selling: How to Ask for Money Developing sales skills helps strengthen your business. ave you taken a sales training course? Many managers and staff are uncomfortable than risk in the proposal to the potential client. In many cases, and especially true of personal training services, "No" generally means "I don't know." People come to your facility or ask about additional services because ...

profit center By Marlon C. Ransom Sales Training Primer With practice, turning objections into sales becomes second nature. E ven after 12 years in the industry, it still gives me a rush to consummate a sale. Trainers who understand that sales are a significant part of the business continually practice their skills, improve their techniques and propel themselves toward the goal line of financ...